Ryan Silvola

The Wisconsin Association of School Business Officials (WASBO) is the professional association for those employed in Wisconsin school districts and other educational institutions who serve on the business side of school operations, including Business Administration, Financial Management, Human Resources, Asset Management, Safety and Risk Management, Strategic Planning, Program Evaluation, Leadership, Facilities, Transportation, Food Service, Purchasing, Technology, Legal/Political and more.

Here’s more about my responsibilities at WASBO:

• Manage all sponsorship opportunities for more than 15 annual conferences and award/scholarship sponsors.
• Coordinate all exhibit opportunities for at least four annual conferences with exhibit halls. This includes managing all communications and exhibit hall booth placements and guiding exhibitors during the conference.
• Responsible for managing advertising opportunities for all of WASBO’s publications.
• Work with WASBO staff to plan over 50 professional development days annually.
• Create and send hundreds of mass emails marketing WASBO’s professional development opportunities, networking, and professional recognition opportunities annually to more than 1,400 members.
• Design all WASBO publications and marketing materials using InDesign and Photoshop.
• Recruit members to write expert articles for WASBO’s publications.
• Write expertly written articles to inform WASBO members of vital information about the profession and upcoming professional development opportunities.
• Provide annual upgrades to WASBO’s sponsorships and advertising opportunities.
• Produce, direct, and edit all WASBO promotional videos using Premier Pro.
• Oversaw implementation of mobile association app “WASBO Go” and provided daily updates to mobile app content.
• Created a monthly e-newsletter publication called “WASBO Focus.”
• Worked with WASBO staff to create an Editorial Committee comprised of members to oversee themes of WASBO publications.
• Refresh content on the association’s website daily.
• Manage and create posts for all of WASBO’s social media accounts.
• Write all of WASBO’s press releases.

  Here’s more about my responsibilities at WASBO:

• Designed and sent daily email newsletters and follow-up campaigns to more than 20,000 consumers using Infusionsoft.
• Accrued, reported and analyzed Google Analytics data.
• Contributed to daily website maintenance projects and updates using WordPress.

• Designed at least one to two pages daily.
• Worked on special design projects, such as feature pages.
• Responsible for writing at least one story daily.
• Wrote longer, in-depth features monthly.
• Responsible for town hall and school district beat.